Most Millennials Don’t Trust Companies’ Website Security
A recent study finds 16-to-35 year olds will not stand for weak safeguards on their digital data.
BY WILL YAKOWICZ
Millennials are a crucial part of the customer base for many companies. If your online security is not up to par, though, you run a high risk of losing them.
In a recent study released by Intercede, a digital credential management firm, 54 percent of Millennials said a business’s failure to implement strong password safeguards and other cybersecurity protocols will result in public distrust of its goods and services. Less than 5 percent of respondents believe companies’ websites protect their identity and personal data effectively.