Vote Leave Analytics Firm Hit with GDPR Notice

Vote Leave Analytics Firm Hit with GDPR Notice

A controversial Canadian data analytics firm that helped Vote Leave target voters during the EU referendum could be facing the first ever GDPR fine to be issued by the UK data protection regulator.

Aggregate IQ (AIQ) processed voters’ personal data including names and email addresses for Vote Leave, BeLeave, Veterans for Britain and the DUP Vote to Leave campaigns, according to the Information Commissioner’s Office (ICO).

An enforcement notice claimed that the firm had failed to comply with articles 5 and 6 of the GDPR.

By Phil Muncaster

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