British Authorities fined an insurance company and an advertising agency 135.000 pounds as they violated the GDPR regulation. Both of the companies belong to the same person. It was found out, after an investigation, that the person responsible mistreated their customers’ personal information for political purposes.
Specifically, as the person responsible tweeted, both companies informed their subscribers that they would get a 10% discount on insurance after voting in favour of Brexit.
Information Commissioner after conducting a research resulted that both companies took advantage of their customers’ personal information aiming to use them for marketing and political reasons based on Brexit.
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